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Emotiva’s unique copywriting framework helps companies tell their story clearly and concisely, reaching their audiences at a personal level, demonstrating empathy, and driving growth.


How to at Least 2x Your Marketing ROI
The (Surprisingly Emotional) Strategy Sustainable Brands Are Using to Win By Kimberly Heismann, Emotiva If your campaigns are sharp,...
Kimberly Heismann
Apr 44 min read
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The Emotional Lifecycle of Content: Four Stages That Guide, Reassure, and Convert
Mapping the Customer Journey Through Emotionally Intelligent Storytelling Sustainable Interior Designer Starting Her Customer Journey...
Kimberly Heismann
Apr 42 min read
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Is Emotional Engagement Too Risky for Your B2B Brand?
Why Clean, Green & Sustainable Leaders Can’t Afford to Stay Stoic You’ve built a company on precision, performance, and credibility. You...
Kimberly Heismann
Apr 43 min read
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7 Steps to Emotive Copy
Because engagement is a contact sport—and your message deserves to make contact. By Kimberly Heismann | Founder, Emotiva Copywriting In...
Kimberly Heismann
Mar 223 min read
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The Power of Emotional Language: How to Engage, Persuade, and Inspire
Unlock the Secret of Persuasive Communication with Magic Words: What to Say to Get Your Way, by Jonah Berger Learn how companies like...
Kimberly Heismann
Feb 265 min read
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PODCAST: The Planet Is on Fire—Cleantech Is the Extinguisher
A letter of encouragement to cleantech marketers By Kimberly Heismann, Emotiva, November 18th, 2024 This 14-minute podcast sounds the...
Kimberly Heismann
Nov 20, 20241 min read
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The Planet Is on Fire—Cleantech Is the Extinguisher
A letter of encouragement to cleantech marketers By Kimberly Heismann, Emotiva, November 18th, 2024 Dear Cleantech Marketers, We’re...
Kimberly Heismann
Nov 19, 20245 min read
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Case Study: How Siemens Boosted Marketing ROI by Engaging Both Logic and Emotion
Achieving Higher Engagement and Customer Loyalty Through a Balanced Marketing Approach Overview Siemens, a global electronics and...
Kimberly Heismann
Nov 5, 20242 min read
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Case Study: How Schneider Electric Boosted Brand Loyalty by 30% Through Emotional Storytelling
Transforming Communities and Customer Perceptions with Microgrid Solutions and Compelling Narratives Overview Schneider Electric, a...
Kimberly Heismann
Nov 5, 20242 min read
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Case Study: How NextEra Energy Boosted Customer Engagement by 25% Through Story-Driven Marketing
Transforming Complex Energy Solutions into Compelling Narratives of Progress and Sustainability Client Overview NextEra Energy, a leading...
Kimberly Heismann
Nov 5, 20242 min read
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Seth Godin on AI: Don’t Fear the Tech, Fear Being Average
AI Can’t Kill Creativity – But It Will Expose Mediocrity By Kimberly Heismann, Emotiva Creativity Reimagined with AI Marketing legend...
Kimberly Heismann
Nov 4, 20244 min read
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7 Challenges of Emotive Marketing and How to Address Them
Making Emotional Connections Count: Strategies for Brand Loyalty By Kimberly Heismann, Emotiva | Read time: 3 minutes Emotive...
A.N.M Shaiful Islam
Oct 29, 20243 min read
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Unlocking Trust in Marketing: Why Emotional Intelligence is the New AI
Give yourself about 8–10 minutes to discover why Emotional Intelligence is the new competitive edge in marketing. By Kimberly Heismann,...
Kimberly Heismann
Oct 25, 20247 min read
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5 Steps to Designing Your Company’s Reputation Using Content Marketing
Have you ever wondered what people say about your company when you’re not around? Or worried that they simply will not find you, when...
Kimberly Heismann
Sep 29, 20206 min read
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14 Reasons to Invest in Your Content Marketing Today
Traditional marketing is becoming less and less effective by the minute. Advertising is expensive and annoying; many people have blocked...
Kimberly Heismann
Apr 20, 20202 min read
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