Emotiva’s unique copywriting framework helps companies tell their story clearly and concisely, reaching their audiences at a personal level, demonstrating empathy, and driving growth.
Emotiva: Crafting Stories That Move People and Markets
At Emotiva, we help sustainability-focused brands turn complex ideas into content that connects. We're copywriters and strategists who share your commitment to building a better world—for people, planet, and profit.
Our belief? Great marketing doesn’t just inform—it moves. It earns trust, builds momentum, and turns missions into movements.
We specialize in emotionally resonant, high-impact content for cleantech, climatetech, and sustainability innovators.
Whether you need deeply researched thought leadership or conversion-driven sales copy, we help your message cut through the noise and stick.
The EMOTE Framework™
Strategic storytelling that moves people—and performance.
We developed the EMOTE Framework™ to bring emotional intelligence into the heart of your content strategy:
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E – Empathize: Understand what your audience feels, fears, and hopes for.
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M – Map: Align goals, messaging, and audience insights.
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O – Organize: Shape your story’s structure before the first word is written.
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T – Translate: Turn technical language into human connection.
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E – Elevate: Refine tone and purpose to make the message memorable.
Your customer’s emotional state evolves as they move from curiosity to commitment—and your content needs to evolve with it.
Our process follows the four stages of your customer’s emotive journey, aligning strategy with the emotional reality of each phase:
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Awareness – Build trust with thought leadership and brand storytelling.
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Consideration – Clarify value and deepen emotional connection.
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Decision – Inspire action with persuasive, clear messaging.
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Post-Purchase – Nurture loyalty and amplify impact.
This approach shortens decision timelines and strengthens relationships—because buyers don’t just want information.
They want to feel understood.
[Read The Four Stages of Content Marketing →]
[Explore Emotional Engagement in B2B Marketing →]
Our Promise
You have a powerful story. We help you tell it in a way that moves your audience—and your bottom line.
Let’s make your message impossible to ignore.
In other words: the opposite of boring.
Kimberly Heismann, Managing Director
I’m Kimberly Heismann—founder of Emotiva and a lifelong believer that stories can shift systems. I’m not just a copywriter—I’m a co-creative clarity catalyst helping mission-led teams bring big ideas to life with precision and heart.
From the halls of the United Nations Development Programme to the streets of Cape Town, my career has lived at the intersection of sustainability, innovation, and human connection. I’ve led campaigns, advised startups, and raised millions for cultural and environmental initiatives—all with one goal: connecting people to opportunities for action.
In 1998, I launched Pop Sustainability to make sustainability consciousness irresistible to global youth culture—through music, art, and media in cities like New York, Amsterdam, Barcelona, and Johannesburg.
In South Africa, I helped shape narratives for cultural powerhouses like the Cape Town Festival. And in New York’s clean energy space, I served as Chief Community Officer, blending community engagement with solar adoption strategy.
Today, I help cleantech and sustainability leaders find the words—and the emotional impact—to move their audiences and get important ideas sold. With a BS in Science, an MPA focus on sustainability from Columbia, a cleantech credential from NYU/NYSERDA, and certifications in copywriting from AWAI, I bring both head and heart to every project.
My mission is to challenge the kind of capitalism that confuses growth with goodness. I believe in the kind of marketing that doesn't just sell products—but scales integrity, drives systems change, and invites others into a more equitable, sustainable future.
I’m an open-water swimmer, canary whisperer, karaoke queen—and a firm believer that the most impactful solutions only scale when they feel personal.
Emotiva works with the top talent in copywriting and the creative industry to deliver content you'll love.
Our partners are qualified in our unique copywriting methodology for transforming your messages. Kimberly personally reviews all deliverables to ensure your guidelines are met.
We also have collaborators in graphic design, video creation and editing, as well as photographers.
Let us work together to create your 2X performing content.
Jim Abbey, Partner
I’m not just a marketer—I’m a listener, a coach, and a strategist who’s spent decades learning how people think, feel, and decide.
My work lives at the intersection of messaging, motivation, and mission—for brands that want to make a real difference in the world.
I’ve spent 20 years helping organizations connect with audiences in meaningful ways—at trade shows, in boardrooms, and across campaigns for brands like Disney, Subaru, YMCA, and the Colorado Convention Center. I started in health and wellness, moved into the startup world with Roadrunner, and have since worked with companies committed to environmental and social impact.
My approach blends deep listening with curiosity and clarity. I’ve coached individuals and teams, studied behavior and branding, and brought emotional intelligence into every part of the sales funnel—because I believe the right message, at the right time, changes everything.
With a Master’s in Health Fitness Management from American University, a background in marketing, and a certification in copywriting from AWAI’s Circle of Success, I bring both depth and drive to every engagement.
I live in Colorado, love learning, and try to carry a bit of humor into every project I touch. I believe good marketing isn’t about persuasion—it’s about connection.
That’s what I’m here to do.